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building a family of the world's best fashion Retail brands

Limited Brands, through Victoria's Secret, Pink, Bath & Body Works, La Senza, C.O. Bigelow, White Barn Candle Co. and Henri Bendel, is an international company that sells lingerie, personal care and beauty products, apparel and accessories. The company operates more than 2,600 specialty stores in the United States, and its brands are sold in more than 700 company-owned and franchised additional locations world-wide. Additionally, the company's products are available through the Victoria's Secret Catalogue and online at www.VictoriasSecret.com, www.BathandBodyWorks.com, www.HenriBendel.com and www.LaSenza.com. Limited Brands recorded sales of $8.6 billion in 2009 and employs more than 90,000 associates throughout the United States.



公司愿景

Family of the World's Best Fashion Brands

Limited Brands is committed to building a family of the world's best fashion brands offering captivating customer experiences that drive long-term loyalty and deliver sustained growth for our shareholders.

Founded in 1963 in Columbus, Ohio, Limited Brands has evolved from an apparel-based specialty retailer to a $9 billion company focused on lingerie, beauty and personal care that makes customers feel sexy, sophisticated and forever young. Limited Brands' portfolio of businesses includes Victoria's Secret, Victoria's Secret PINK, Bath and Body Works, C.O. Bigelow, White Barn Candle Co., La Senza and Henri Bendel. The company continues to drive growth domestically through new sub-brands and products, and is expanding internationally. Today, the company's products are available in more than 3,000 specialty stores nationwide, through the Victoria's Secret Catalogue and online at www.VictoriasSecret.com, www.BathandBodyWorks.com, www.HenriBendel.com and www.LaSenza.com. Through its La Senza brand, products are also available in Canada as well as approximately 40 other countries around the globe.



公司價值觀

Driven by Passion. Guided by Values.
At Limited Brands, we are guided in our work and our interactions with others by four core principles – our values. These are the same beliefs that have made us successful since our start in 1963. They are:

The Customer Rules!
Everything we do must begin and end with an insatiable drive to anticipate and fulfill our customers’ desires.

Passion Leads to Success.
We pursue excellence because we are emotionally, intellectually and spiritually engaged in our work ... and that makes our talents formidable and our results extraordinary.

Inclusion Makes Us Stronger.
We cherish our diversity because embracing others’ thoughts, experiences, hopes and dreams makes our own more complete and connects us to our customers.

It Matters How We Play the Game.
Doing what is right means following our beliefs – and the rules – when no one is watching. Winning means nothing unless how we get there is fair, collaborative, rooted in our values and contributes to the greater good. Our values are at the heart of everything we do. They are the foundation for the Limited Way - our unique mindset at Limited Brands that guides our behaviors and determines our results. They’re a connection to our history and a guide for our future. And they’re the measure of success for how we do things today.



公司創(chuàng)始人

Leslie H. Wexner
Leslie H. Wexner was born Sept. 8, 1937 in Dayton, Ohio, the son of Russian immigrants. When he was young, his parents worked hard, owning and operating a small store named “Leslie’s” in downtown Columbus. He credits his parents with teaching him the importance of hard work and attention to details, and the belief that anything is possible. After graduating from The Ohio State University and serving in the Air National Guard, he decided to work in his parents’ business.

In 1963, Les Wexner founded Limited Brands with one store in the Kingsdale Shopping Center in Columbus — with sales of $160,000 the first year. In the years that followed, he expanded his business portfolio through both invention and acquisition, becoming a dominant U.S. retailer with numerous powerful brands and brand extensions. Under Wexner’s leadership, Limited Brands has evolved from an apparel based specialty retailer to an approximately $9 billion segment leader with more than 90,000 associates focused on lingerie, beauty and personal care product categories that make customers feel sexy, sophisticated and forever young.

Throughout his career, Les has been committed to making a difference in the community and is one of the industry’s most generous philanthropists. His areas of interest include the Wexner Center for the Arts at The Ohio State University (named in honor of his father); the Wexner Institute for Pediatric Research at Children’s Hospital in Columbus Ohio; the Martin Luther King Center for the Performing Arts, also in Columbus; and the Wexner Heritage Village. He is chairman of the Board of Trustees of The Ohio State University, a generous supporter of the United Way, and was awarded the Woodrow Wilson Award for Corporate Citizenship for his commitment to the public good.



旗下品牌

Brands that Inspire, Empower and Indulge.

More than stores, more than products, Limited Brands is a family of brands. Our brands are world-renowned; they are household names — Victoria’s Secret, Victoria’s Secret PINK, Bath and Body Works, La Senza, C.O. Bigelow, White Barn Candle Company and Henri Bendel. Although we are primarily known for the lingerie, personal care and beauty products, apparel and accessories we sell, our power as brands extends much further.

Together and individually, these brands have come to represent an aspirational lifestyle — a way of life. Our brands help customers feel sexy, bold and powerful. They entice customers to pamper and indulge themselves, and to add a dash of fantasy and fun to their everyday lives. Our family of the world’s best fashion retail brands invites customers into a whole new world of beauty and style.

1、Victoria's Secret 維多利亞的秘密
2、Bath and Body Works
3、Pink
4、La Senza
5、Henri Bendel

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limited brands公司創(chuàng)辦人－leslie wexner，1963年創(chuàng)辦了第一家服裝專賣店。wexner憑借極具超群的品位和敏銳的商業(yè)嗅覺，將經(jīng)營的品牌定位于青少年尤其是年輕女性。準確的產(chǎn)品開發(fā)和天才的經(jīng)營一時，使limited一炮而紅。公司旗下包括Victoria's Secret、Bath & Body Works和the Express等連鎖店。

1969年僅僅擁有五家連鎖店的limited brands得以成功上市，自此一發(fā)不可收拾，六、七年間已擴張至上百家店鋪，目前l(fā)imited以全美45州內(nèi)的368家店賺得6.2億美元的銷售額。

1980年，其旗下一支專打青少牌的復始品牌express橫空出世，以年輕潑辣的辣妹為主要消費對象的休閑品牌express在全美46州擁有956家店，那些標著express品牌的便宜超短裙帶來了20億美元的年銷售額；而structure這一深受男士喜歡的休閑品牌即將改名為express men’s，這意味著5億美元的銷售額和429家店的加盟將在規(guī)模上把express提升為ltd旗下最大的成衣品牌。

1982年買進的 victoria’s secret在ltd精心打造之下，已成為美國女性趨之若鶩的內(nèi)衣品牌。2003年victoria’s secret，不僅擁有高達28億美金的凈銷售額，位于全美各地的連鎖專賣店已超過1000家。

2004年，limited brands公司授權(quán)具有海外市場成熟運作體系的more for less公司作為和兩個品牌在美國以外地區(qū)的總代理，美國more for less公司于上海成立上海摩爾蕾思國際發(fā)展有限公司，于8月中旬之后全面展開中國市場的品牌拓展計劃，預計此舉將給中國的經(jīng)銷商及加盟商帶來具有真正雙贏意義的市場投資價值及效益。

聯(lián)系方式

Limited Brands, Inc. World Headquarters
Three Limited Parkway
Columbus, OH 43230
614-415-7000

維多利亞的秘密 (VICTORIA'S SECRET)

Intimate Brands集團，睡衣十大品牌，世界頂級內(nèi)衣品牌，全球最著名內(nèi)衣品牌之一 維多利亞的秘密 (VICTORIA'S SECRET) 對于性感美艷的定義早已昭然若揭，VS天使模特們的長發(fā)自然而微卷，象剛剛睡醒尚未梳洗或才經(jīng)歷一場完美的****。維多利亞的秘密 (VICTORIA'S SECRET) 天使模特們面容自然媚態(tài)，紅緋緋的臉龐、霧茫茫的雙眸、象剛剛接吻過的嘴唇…… 維多利亞的秘密 (VICTORIA'S SECRET) 隸屬美國知名中高檔服裝生產(chǎn)商 Intimate Brands 集團，性感是維多利亞的秘密 (VICTORIA'S SECRET) 的代名詞，VS 不僅是全美，更是全世界時尚內(nèi)衣界的龍頭。VS 優(yōu)雅，熱情，挑逗的秀場，在伸展臺上影響著全球三十億女性人口的“內(nèi)在美學”，同時也在香水、配飾、化妝品等領(lǐng)域散發(fā)出讓人無法抗拒的魅力。在全美，維多利亞的秘密 (VICTORIA'S SECRET) 擁有超過1000家的分店都在銷售由超級名模代言的VS性感內(nèi)衣。 維多利亞的秘密 (VICTORIA'S SECRET) 品牌成立于20世紀70年代初，自成立那天起，公司的名字就一直成為了魅力、浪漫、縱容及女式內(nèi)衣的代名詞，公司每分鐘的內(nèi)衣銷量高達600多件！ 據(jù)估計，30歲以下的年輕女性所用乳罩的50%均是維多利亞的秘密 (VICTORIA'S SECRET) 產(chǎn)品。 總裁Grace Nicholas把維多利亞的秘密 (VICTORIA'S SECRET) 描述成“一位生活方式的商家，即時裝商是眾多顧客生活的組成部分。我們給予顧客的是：魅力、美麗、時尚及一點兒浪漫。我們清楚什么時裝最適合女性的身體和情感受需求”。 維多利亞的秘密 (VICTORIA'S SECRET) 的設(shè)計隊伍創(chuàng)造了空前的成功記錄。VS 創(chuàng)造性地引進了新材料新產(chǎn)品生產(chǎn)線，如“第二層皮膚緞面”(Second Skin Satin)、主要用棉制品做的“性感形體服”及“完美外形”乳罩產(chǎn)品尤其暢銷，所以維多利亞的秘密 (VICTORIA'S SECRET) 計劃每年開發(fā)一種新的乳罩款式。 維多利亞的秘密 (VICTORIA'S SECRET) 每回的新品發(fā)表會儼然已成為無國界的全**動，不光是女人想看，男人更愛看，一旦惹火性感的畫面同步出現(xiàn)在維多利亞的秘密 (VICTORIA'S SECRET) 官方網(wǎng)站上，旋即造成全球性的網(wǎng)路大塞車。春季時裝表演會每年二月份在紐約舉行，屆時超級名模們爭相亮相，名單可在連鎖目錄里見到，世界上大約有5億客戶擁有此類目錄。 現(xiàn)在維多利亞的秘密 (VICTORIA'S SECRET) 的產(chǎn)品種類包括了女士內(nèi)衣、睡衣及各種配套服裝、豪華短褲、香水、化妝品以及相關(guān)書籍等，是全球最著名的、性感內(nèi)衣品牌之一。2002年，維多利亞的秘密 (VICTORIA'S SECRET) 推出的鑲嵌寶石、價值1000萬美元的乳罩更是轟動世界。 Victoria's Secret 維多利亞的秘密，一個風靡全球的世界頂級內(nèi)衣品牌，一年又一年地創(chuàng)造著時尚界內(nèi)衣秀的奇跡。2005年，Victoria's Secret開創(chuàng)性地與電視、網(wǎng)絡(luò)等媒體合作，在美國國內(nèi)推出電視時尚內(nèi)衣秀并定于每年舉辦一次，節(jié)目的新潮時尚、漂亮動人不意外地在世界范圍內(nèi)引起狂潮，并使得“維多利亞的秘密”這個品牌名聲大噪。Victoria's Secret Fashion Show每一年都在挑戰(zhàn)人類創(chuàng)造力與想象力的極限，以至于人們每年都認為下一年的時尚秀無法再超越。然而，Victoria's Secret就是這樣一個可以創(chuàng)造神話的品牌，她的時尚內(nèi)衣秀一年比一年驚艷、性感。 維多利亞的秘密中國網(wǎng)上銷售中心聯(lián)系方式 售前產(chǎn)品咨詢：0576-88423388-801，0576-88423388-802 0576-88423388-803，0576-88423388-804 維多利亞的秘密中國網(wǎng)上銷售中心：http://www.victorias-secret.cn/ 維多利亞的秘密官網(wǎng)：http://www.victoriassecret.com/